We collect several kinds of information from you, depending on the Sonnet product, service or technology you use, including Sonnet operated websites, or information you provide to us on request.
Online collection
We collect personal information from you to receive email communications, download products such as drivers, register or validate products with us, create a username and password, provide feedback, send email inquiries, upload any content to Sonnet websites, including photos, or participate in another part of an Sonnet website. The information that we collect is set out on the relevant pages of the Sonnet website you visit and may include, for example, your name, email address, photo, postal address, post code, country of residence, job title, daytime and/or mobile phone number, IP address, and information about your workplace and the nature of your business. If you use an Sonnet website to apply for jobs at Sonnet, we will also collect information about your educational background and employment history and we will request your professional resume/CV. In general, you can visit Sonnet websites without revealing any information about yourself. However, where a Sonnet website requires you to register, if you choose not to register you may not be able to use its features to their fullest extent. For example, you will not be able to register your product on that Sonnet website.
Offline collection
We also collect personal information from you when you provide us with it at conferences, trade shows, or similar events. Such personal information will typically consist of your business or personal contact details.
Collection from third parties
In some cases, we obtain personal information from third party sources. These sources are public and non-public. Examples of public sources include trade directories or websites like LinkedIn. Examples of non-public sources include marketing companies from which we obtain marketing leads or event organizers where Sonnet is an exhibitor.
Our use of your information
We use the personal information we collect about you for any of the following purposes:
- providing, developing, improving and personalizing our products, services and technologies, including Sonnet websites;
- handling, and communicating with you about, purchases of Sonnet products and services you make through our e-commerce channel;
- registering you for a Sonnet service or technology, including on the relevant Sonnet website;
- providing you with updates, newsletters and/or marketing communications;
- dealing with your inquiries and requests;
- generating anonymous reports about use of Sonnet websites and their features;
- allowing you to take part in Sonnet website features, competitions, campaigns, promotions, or surveys;
- providing you with online training on our products and services, including course materials, case studies, and sales tools;
- analyzing the data of people who use our products, services or technologies, including those who visit Sonnet websites to better understand how they interact with relevant Sonnet websites to enable us to understand and improve our service offerings (including customizing the content of our offerings),
- producing anonymous or aggregated data and statistics that might help third parties develop our or their own products and service offerings; and
- considering you for employment if you have provided personal information pursuant to an application for a job with Sonnet.
Direct marketing
Where you consent, we use your personal information to provide you with marketing communications, including, but not limited to email communications or information about our products and services, new launches, promotions, and special offers. We send such communications by:
- email;
- SMS text message and/or any other form of electronic message;
- push notifications;
- social network messages; and
- any other medium which becomes relevant from time to time.
You can opt-out of receiving communications from Sonnet at any time by writing to
webadmin@sonnettech.com or by following the unsubscribe instructions set out in each of our communications to you. However, we may still need to contact you in the event of a change to our Terms and Conditions, Privacy Policy, Cookies Policy, or concerning an account you may have with us.
Disclosure of information
Personal information is disclosed to the following parties:
- to employees and independent contractors of Sonnet, analytic vendors, third party agents, and other service providers and suppliers if the disclosure will enable that party to perform a business, professional, or technical support function for Sonnet or to perform a service that you have requested;
- to our third-party reseller, and merchant of record, of Sonnet products that you purchase through our e-commerce channel;
- where you give us permission to disclose your personal information to third parties selected by us for marketing purposes;
- if we are required to do so to comply with a legal requirement or request from a competent court, regulator, or other authority;
- where we deem it necessary, in our sole discretion, to protect our legal rights or property or the legal rights or property of an individual who registers with an Sonnet service or technology or any third party, or to prevent personal injury; and/or
- in connection with a sale, merger, assignment, joint venture, or other transfer or disposition of a portion or all of our assets or stock or our affiliated entities (including, without limitation, in connection with any bankruptcy or similar proceedings).
We also disclose non-private, aggregate or otherwise non-personal information with third parties, including social media companies like Facebook and Twitter, and online advertising companies like Google, to deliver targeted advertising about other products and services for marketing purposes. You may opt-out of receiving marketing messages by using the opt-out mechanisms and links provided in each message.
At this time, we do not track our users’ personal information over time and across third-party websites. We therefore do not respond to browser Do Not Track signals.
We take reasonable steps to ensure that any personal information about you that we pass to a third party will be held securely by that party and only be used for the purposes for which it was provided to them. Except as noted above, information we collect from Sonnet website visitors will not be shared with individuals or other companies unrelated to Sonnet, or that do not perform a business, professional, or technical function for Sonnet.
Security and quality
Sonnet is committed to taking reasonable steps to protect the personal information that you provide. We use a variety of advanced security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on secured computer servers that are located in controlled facilities. Additionally, when we transmit sensitive personal information over the internet, we protect it through the use of encryption, such as the SecureSocket Layer (SSL) protocol. Please help us to keep your personal information secure by not using an obvious login name or password and ensuring you do not divulge your password to any other person. We do our best to maintain the accuracy of any personal information you supply to us. You can help Sonnet update and maintain the accuracy of any personal information you supply by notifying Sonnet of any changes to your address, title, phone number, or e-mail address. In some parts of Sonnet websites, you may do this online by following the instructions on membership profile pages. You may also do this by contacting us at the address set out in the ‘Your rights’ section of this Privacy Policy. Although we make every effort to create a secure environment for your personal information, we cannot guarantee the safety of any personal information you transmit to us online.
Retention
We will only retain your personal information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. We will actively review the personal information we hold and when there is no longer a customer, legal or business need for us to hold it, we will either delete it securely or in some cases anonymize it.
Transfers
Where necessary, we may need to transfer your personal information to another country. These transfers can take place to selected third parties (as explained in the ‘Disclosure of information’ section of this Privacy Policy). Such transfers take place to enable us to provide you with our products and services, for marketing purposes and for customer relationship management purposes. Countries that we transfer your personal information to may not have the same personal information protection standards as the country you live in.We will only make such transfers of your personal information internationally in compliance with applicable laws.
Links to external websites
Sonnet’s services and technologies, including its websites, may contain links to other websites belonging to third parties. These websites are not covered by this Privacy Policy, and we are not responsible for the privacy practices within any other website. You should be aware of this when you leave an Sonnet area, including our websites, and we encourage you to read the privacy statements of other websites.
Your rights: access to your information
You may have the right to request access to the personal information we hold about you and to have any inaccuracies corrected. Please address requests (with a return email address where possible) to
webadmin@sonnettech.com or by post to:
Sonnet Web Services Team
8 Autry
Irvine, CA 92618 USA
If you are resident in the European Economic Area, please also read the ‘Information for individuals located in the European Economic Area’ section of this Privacy Policy. You may have additional rights in relation to your personal information.
Information for individuals located in the European economic area
European Economic Area (“EEA”) data protection laws offer additional rights and protections for individuals located in the EEA. Further to the information set out at the ‘Access to your information’ section of this Privacy Policy, the following additional information applies to you if you are located in the EEA:
- Basis of processing: Where you give us your personal information to receive or use a product, service or technology from us, we process your personal information on the basis that such processing is necessary to give effect to the contract between us. Where you give us your personal information for any other reason, we process your personal information for our legitimate business purposes to respond to your request (for example, providing you with access to our websites or providing you with direct marketing that you have requested);
- Personal information rights: In addition to your right to access personal information we hold about you (as set out at the ‘Access to your information’ section of this Privacy Policy), you have the right to have your personal information rectified or erased, to object to its processing or to restrict access to it. You also have the right to lodge a complaint with your local data protection authority if you are unhappy with how we process your personal information. In certain circumstances, you may also have the right to receive a copy of your personal information in a machine-readable format or to have your personal information sent to another company.
- Transfers: Your personal information may need to be transferred to countries outside of the EEA for the reasons set out at the ‘Transfers’’ section of this Privacy Policy. Jurisdictions to which your personal information may be exported include the USA. Some countries do not offer the same level of protection for your personal information as exists within the EEA. We will only make such international transfers subject to legally required adequate safeguards being put in place to protect your personal information.
We also disclose non-private, aggregate or otherwise non-personal information with third parties, including social media companies like Facebook and Twitter, and online advertising companies like Google, to deliver targeted advertising about other products and services for marketing purposes. You may opt-out of receiving marketing messages by using the opt-out mechanisms and links provided in each message.
At this time, we do not track our users’ personal information over time and across third-party websites. We therefore do not respond to browser Do Not Track signals.
We take reasonable steps to ensure that any personal information about you that we pass to a third party will be held securely by that party and only be used for the purposes for which it was provided to them. Except as noted above, information we collect from Sonnet website visitors will not be shared with individuals or other companies unrelated to Sonnet, or that do not perform a business, professional, or technical function for Sonnet.
Your California privacy rights
California Civil Code Section 1798.83 permits residents of the State of California to request from certain businesses with whom the California resident has an established business relationship a list of all third parties to which the business, during the immediately preceding calendar year, has disclosed certain personally identifiable information for direct marketing purposes. Sonnet does not share personal information about its consumers with any third parties for their own marketing purposes. We are required to respond to a customer request only once during any calendar year. To make such a request you should contact
sonnetadmin@sonnettech.com or by post to:
Sonnet Web Services Team
8 Autry
Irvine, CA 92618 USA
In your request, please attest to the fact that you are a California resident and provide a current California address for our response. Please be aware that not all information sharing is covered by the California Privacy Rights requirements and only information sharing that is covered will be included in our response.
E-commerce partners
Sonnet has partnered with third party companies, Shopify and Amazon, as resellers and merchants of our products and services online. Where you make a purchase through our e-commerce channel, your personal information will be shared between Sonnet and Shopify, and Sonnet and Amazon, as necessary to fulfill your order and communicate with you about your order and as may be necessary to comply with our legal obligations.
We encourage you to read Shopify’s and Amazon’s privacy policy for information about how they process your personal information.
User experience program
Participating in Sonnet’s User Experience Program allows you to share details of your experience with us so that we can continue to improve and develop our products, services and technologies.
Changes, oversight, and questions
Sonnet welcomes comments and questions on this Privacy Policy. We are dedicated to protecting your privacy and will make every reasonable effort to keep your information secure. Due to the rapidly evolving changes on the internet, we may update this Privacy Policy. All revisions will be posted to the relevant Sonnet website. Regularly viewing this Privacy Policy ensures that you are always aware of what information we collect, how we use it and under what circumstances we will share it with third parties. If you do not agree to the changes, please do not continue to use the particular Sonnet website or Sonnet product or service through which you have provided us with your personal information. Comments and questions regarding this Privacy Policy should be directed to
webadmin@sonnettech.com.
What are cookies and pixels?
A cookie is a small file that websites will place on your computer as you browse the Internet. Cookies are widely used by website owners in order to make their websites work, or towork more efficiently, as well as to provide reporting information. Cookies help Sonnet observe, improve, and personalize your experience.
How long do cookies last?
Cookies can remain on your device for different periods of time. Some cookies are “session cookies”,meaning that they exist only while your website browser is open and are deleted automatically when you close your browser. Other cookies are semi-permanent cookies, meaning they survive after your browser is closed and can be used by websites to recognize your device when you later re-open your browser and browse the internet again.
Why do we use cookies and pixels?
Sonnet uses cookies over a set period of time, across different devices (phone, desktop computer, etc.) and across different platforms (Macintosh, Windows, etc.) for the following reasons:
- To Recognize New and Past Customers
- To Determine Your Country: For instance, we want to make sure our site and our company are supporting countries where we have a high search volume.
- To Determine Your Language: We accommodate different languages on our site and in our advertisements.
- To Determine the Customer Journey: We want to makes sure the customer’s experience on our site is smooth. We check that our page loading times are fast. By monitoring our customer’s behavior we can determine if our site is easy to navigate.
- Newsletter Data Collection: When you opt in to our newsletter we collect your personal information: your name, country, and email. Maintaining your private personal information is of the utmost importance to Sonnet. We never share or sell your personal data to Third Parties. We track which emails are opened and clicked on. We use all of this information primarily to know where to send our Newsletters, but also to decipher which languages and products could be most helpful to you. We want to personalize your experience. We only send you meaningful content that we truly believe would be something of interest to you.
- To Make the Customer Experience Great: We want a relationship with you. We are constantly striving to improve our sites and our social media pages.
Which tracking tools do we use?
We use third party advertising companies for banner placements who in turn use pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad partners and placed by us on our site. These files enable our ad partners to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our site. With both cookies and pixels, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address,telephone number, or email address, for example. Sonnet may work with the following partners. Read below to learn how we use these partnerships in order to improve our site and the experience of our visitors:
- Amazon Ad Systems: We use Amazon Ad Systems to measure the success of our advertising on Amazon. For information on how to opt out of Amazon Ad Systems cookies, you can go here.
- Amazon Associates: Amazon Associates helps us capture information about users who arrive at our site by clicking through links posted on other websites. These websites are part of the Amazon Associate program.
- Bing Ads: Bing Ads allows us to have our advertisements appear on Bing Search engines.
- Facebook Custom Audience: We use Facebook Custom Audience to deliver ads on Facebook to a select group of users.
- Facebook Connect and Facebook Social Plugins: This allows users to share their experiences with our website on Facebook.
- Facebook Exchange (FBX): If you have visited our website, we use this technology to present you ads on Facebook.
- Facebook Social Graph: We use this technology to measure the success of our marketing campaigns.
- Google AdSense: Google AdSense is a tool that allows us to display advertisements to you based on selected interests.
- Google AdWords Conversion: We use this technology to help us decipher how successful our campaigns through Google are.
- Google Analytics: We use Google Analytics to collect information about how visitors use our website, and help us piece together the customer’s journey.
- Google Dynamic Remarketing: We use this tool to track user behaviors and improve the effectiveness of our digital advertising. This tool collects what ads were viewed and if a user clicked on a specific ad. We use this to better our campaigns.
- Google Tag Manager: We use Google Tag Manager to track user behavior, analyze traffic and to improve our marketing strategy.
- Mailchimp: We use Mailchimp for marketing and email services. If you chose to opt in to our Newsletters, we do our best to send you beneficial, streamlined, personal content. Our customer’s privacy is of the utmost importance to us. We never share or sell our customer’s personal information to third parties.
- Twitter, Inc. and Twitter Button: We use Twitter to share information with our customers through our tweets, and also to track social media and other Web browsing behavior from our customers in order to target ads and promotions based on specific interests. For information on how to opt-out of Twitter cookies, you can go here.
- WordStream: We use WordStream to measure the effectiveness of our advertising across Google, Facebook, and Bing, and to target advertising and promotions based on your interests.
- YouTube Video Tracking: We use YouTube Video Tracking to analyze user engagement with the videos we post in order to improve our video marketing and support the creation of better video content.
Your rights to control cookies
You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. You can also set or amend your web browser controls to accept or refuse cookies. Please refer to your browser instructions or help screen for information about how todo this. You may also delete cookies. However, this will mean that any information you have entered onto a Site may be lost. For example, a site will not recognize you on your next visit and you will have to re-enter any personal details.
You can find out more about cookies, including how to delete them, at:
https://www.allaboutcookies.org/To restrict which cookies may be set for advertising purposes, please visit:
https://www.youronlinechoices.eu
https://www.aboutads.info/choices/
https://www.networkadvertising.org/managing/opt
https://www.google.com/intl/en/policies/Revised: August 2019
